FEFair E MailBusiness Mail Hub
Campaigns & tracking

Understand open, click and attachment tracking

What Mail Hub tracking records and how to interpret the signals.

4 min read

Campaign tracking can record sends, opens, clicks, replies and unsubscribe activity.

Open tracking should be treated as an engagement signal rather than absolute proof that a person read the message. Privacy features and image-proxy systems can affect open events.

Click and reply events are usually stronger intent signals. Use them to prioritize genuine follow-up rather than to increase message pressure automatically.