Intent signals help rank who deserves attention; they are not proof that someone has consented to marketing.
Signals can include email opens/clicks/replies, CRM stage movement, demo or form activity, first-party website events, public company research and user-submitted API events.
The agent combines fit and intent into a total score and stores the reason so a human can understand why the lead was prioritized.
Compliance boundary: a high score never bypasses contact consent, suppression or verification rules.